I had heard for some time about promoting websites via press releases, but I hadn't had a chance to try them. I recently used
PRWebDirect
for two press releases for one of my clients.
Their paid service is excellent. We opted for their "PR Web Distribution w/ SEO TOOLS" level for $249 and added their "Edit and Polish" service (+$69) to make the press releases sound really professional. It's amazing how their editor took our copy and rearranged it to make it really flow. This paid level is the minimum level where you can use anchor text links (very important for link building) and also gets you into Google and Yahoo! News. I did the keyword research and basic optimization, but if you want them to do that for you, they have a "Premium Search Engine Optimization & PR Web Distribution" level ($350 without the Edit and Polish).
If you working on a tight budget,
PRWeb offers distribution from free up to $80, but the distribution and services are more limited. I think it's best to use the
PRWebDirect
levels to get the greatest distribution.
We were quite happy with the exposure we received in the search engines News channels and the regular SERPs. We got some decent initial traffic and believe the links will help us in the future, as they are archived and grow in strength. I think the initial traffic surge is really dependent on your market. Our test was aimed at some areas that were quite narrow and we were mostly doing this promotion for the links.
I also added a couple of new directories to my
Free Directory Listings and updated a lot of the back link data. Several of the recent directory additions have already shown up as back links in Yahoo! and MSN (Google, of course, only shows a small percentage and only "exports" their link data about once a month).
That's it for now. As always, your comments are welcome below or email me by clicking on my name.
martin